Companies invest a lot of time, money and energy trying to make audiences remember their logos and associate higher value with it. The end goal is to make customers pick their brand over another brand. At the beginning of the last decade, a strange trend oddly emerged when it comes to logos redesign: many brands replaced their 3D, glossy, and shadowy logo with a simple, flat, minimal one.

Why did so many different brands adopt the same exact strategy? Why did they do it only now? Continue reading…

{Via UX Collective}