Suppose you are part of a thriving business and need to branch out and find that next big thing. Or say you want to change a behavior, like getting people…a lot of people…to use less energy in their homes. How would you go about it?
Design thinking is a powerful tool to tackle the unknown.
It’s a means of going on an expedition, without a map, without even knowing the destination, but with the confidence that you’ll end up somewhere great.